AdDaptive’s co-founder Patrick Shea wrote an article published in AdExchanger in December 2021, focused on the need for brands and agencies to align their ABM advertising strategies with comprehensive, actionable insights.
This alignment allows marketers to link their brands’ data with performance and engagement in a meaningful way, achieving scale and accuracy.
In February 2020, AdDaptive shared the stage with Initiative (agency) and Cox Business (brand) at Digiday’s Media Buying Summit. The three partners presented a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes.
Start effectively targeting your B2B audiences today by leveraging offline and online data, intelligent technology, and unrivaled analytics to reach the key accounts that matter most to your business goals. Discover how AdDaptive’s account-based advertising solution can help your company achieve B2B success:
