Getting customers what they want is a no-brainer in business, but how to do that can be tricky. Check out the BBC leaderboard article featuring Patrick Shea for insight into our methods highlighting the alignment of the company mission.

THIS IS HOW TO GET CUSTOMERS WHAT THEY WANT

Consider the company mission as the overall goal of the business, anything from, say, retail transactions to producing an app that improves productivity. The strategy then is how the company will achieve that goal. And quite often, the method the salesforce is using to cut deals is something else entirely…
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