![](https://www.addaptive.com/wp-content/uploads/2018/04/lightswitchbloghero_16_9_background-1024x576-1.png)
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The Light Switch Effect Of Programmatic Advertising
![](https://www.addaptive.com/wp-content/uploads/2017/11/Screenshot-slide-1024x681-1.png)
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Building Successful Native Creatives
![](https://www.addaptive.com/wp-content/uploads/2022/09/1st-2nd-3rd-party-data-1024x768-1.jpg)
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1st Party, 2nd Party & 3rd Party Data Differences
![](https://www.addaptive.com/wp-content/uploads/2016/06/target_1462288089.jpg)
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Account Based Marketing
![](https://www.addaptive.com/wp-content/uploads/2022/09/paperwork_1462218915.jpg)
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Offline Data Improves Online Results
![](https://www.addaptive.com/wp-content/uploads/2022/09/img-intro-5-1-1024x330-1.jpg)
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Native Advertising Needs Something More
![](https://www.addaptive.com/wp-content/uploads/2022/09/map_1461956725.jpg)
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Geofencing Series: Part 2
![](https://www.addaptive.com/wp-content/uploads/2022/09/map_1461956725.jpg)
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Geofencing Series Introduction
![](https://www.addaptive.com/wp-content/uploads/2022/09/map_1461956725.jpg)
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Geofencing Series: Part 1
![](https://www.addaptive.com/wp-content/uploads/2022/09/diet-1079449_1920-1024x681-1.jpg)
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Using Algorithms To Normalize Company Names
![](https://www.addaptive.com/wp-content/uploads/2016/05/office_1460483461-1024x682-1.jpg)
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Data Management Platforms Are Only Half The Battle
![](https://www.addaptive.com/wp-content/uploads/2022/09/upsell-1024x683-1.jpg)
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Advertising Automation Is Essential For Programmatic 3.0
![](https://www.addaptive.com/wp-content/uploads/2016/04/computer_screen_1460741546.jpg)
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Header Bidding Was Always A Workaround
![](https://www.addaptive.com/wp-content/uploads/2022/09/money_1461774647.jpg)
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B2B News Network
![](https://www.addaptive.com/wp-content/uploads/2022/09/shopping_1461772501.jpg)
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BBC: Leaderboard
![](https://www.addaptive.com/wp-content/uploads/2022/09/blocking_1461771022.jpg)
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IMedia: Media Planning And Buying
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