B2B Advertising Resources to Make You an Expert

Each individual media type has the power to maximize the results of a campaign. Combining media types will then drive campaign results in specific areas. The insight into which creative combinations will perform best for each objective is a huge strategic and competitive advantage guaranteed to impact campaign success. Our team explored which combinations of display, native, and video ads yielded success across a variety of KPIs. The results help our clients boost business outcomes in a more strategic way.

The alignment of your sales and marketing departments is crucial to success in today’s online B2B landscape, but how do you get these two teams on the same page? The answer lies in transparent analytics. Explore how to unite marketing and sales with precise analytics with the resources below.

A tool and industrial metal supplier was looking to promote a new product and turned to AdDaptive for help reaching a niche audience, focusing on highway and road construction companies. Click below to learn about the custom solution AdDaptive deployed and the fantastic results yielded for the client.

AdDaptive has been named a Contender in the Q3 2022 Forrester Wave™: B2B Advertising Solutions report. The evaluation analyzed the industry’s 14 most significant B2B ad tech offerings across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities.

A public research, development, and manufacturing company aimed to increase purchase intent among tech-savvy shoppers for B2B accounts. Find out how AdDaptive leveraged access to reliable data, our proprietary B2B technology, and our consultative partnership with the client to exceed expectations.