Optimize your audience.
Bring first-party data, build firmographic segments in our Platform, or turn a previous campaign’s report into an ABM list. Ensure you are targeting the accounts that matter most in the most effective way possible.
Solutions
Meet the industry’s best ABM solution: Leverage powerful analytics to reach the right audience and drive positive business results.
our solutions
Take the guesswork out of B2B advertising.
Leverage strategic conversations, transparent analytics, data-driven decision-making, and constant optimization to increase ROAS and give your audience what they need when they need it.
Account-based Advertising
Strategize around your ideal audience, KPIs, and targeting methods in order to reach key accounts in a highly effective way.
Account-based Insights
Discover what’s working and where to allocate resources based on your audience’s engagement with your ads and website throughout a campaign.
Media Mix
Explore the optimal combination of creative types based on KPI and audience preference.
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Our Process
Strategically optimize your audience, campaign, and insights for smarter B2B advertising.
Discovery
Activation
Insights
Optimize your campaign.
Through objective-based media activation or distribution, your campaign is strategized around, launched (either by our team or by yours), and optimized in real-time for the best business outcomes.
Optimize your analytics.
By customizing your preferred view in Insight Studio and discussing next steps with our team, leverage AdDaptive’s Campaign Analytics and Site Analytics to understand your audience, strategy, and business needs in a way that makes them actionable for subsequent success.
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Deploy Across the Media Landscape
Explore the best media mix for each campaign to align audience preferences with campaign KPIs, business needs, and internal resources to yield the best results.
Display
Display creatives are the most cost-effective creative type providing the highest reach and account penetration with the lowest cost. Using Display as a foundation will effectively address reach and increase engagement.
B2B Sponsored Content
Reading a native advertisement yields 308x more consumer attention than processing image content, resulting in increased brand awareness. Native ads work best to boost CTR and awareness when used with display and video.
Video
Combining video with display will optimize viewability and drive landing page engagements. Adding video to display and native also boosts display ads’ CTR by 15% on average, enhancing both awareness and engagement.
CTV
B2B CTV advertising continues to grow, especially with an increased at-home work population. Complement your ad campaigns with programmatic CTV to increase touchpoints and maintain brand awareness across channels.
Audio
The average US adult spends over 90 minutes a day with digital audio. Adding programmatic audio ads to your media plan will help balance visual ads with an additional touchpoint for an unobtrusive yet well-rounded experience.
Resource
Explore Data on Media Type Combinations
From 2020-2021, AdDaptive ran test campaigns and compared data to our extensive database containing results of thousands of campaigns over the last decade. What we found was illuminating in terms of providing guidance around which media type combinations are the best to use based on KPI.
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From Our Blog
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Start effectively targeting your B2B audiences today by leveraging offline and online data, intelligent technology, and unrivaled analytics to reach the key accounts that matter most to your business goals. Discover how AdDaptive’s account-based advertising solution can help your company achieve B2B success: